Social Media Marketing (SMM) – the art and science of tuning your social networking websites to increase brand exposure and broaden customer reach. This is word of mouth internet engagement utilizing popular portals such as Facebook, Twitter, Linkedin, Pinterest, Tumblr, Instagram, YouTube, Google+ and more. We build and manage your social media channels, create content, engage with your social community and distribute your content through social media websites. This is also referred to as SMO, social media optimization.
Companies are still grappling with how to measure social media and its resulting return on investment (ROI). The new social metrics include social connections like Facebook fans (or likes), engagement rates, social chatter, and Twitter retweets. Traditional metrics like impressions, clicks, site traffic, leads, and revenue continue to provide valuable information.
Your customers are all using social media to find the products and services they need and to engage with brands they like. These platforms provide you with infinite ways in which to build your brand and engage both loyal and potential customers. Social media pages are quickly indexed by search engines so integrating your social media campaign can help you not only engage your audience, but get you powerful visibility at the top of the results pages too. Social networks give your business what many other sites don’t: the perfect platform for effortlessly engaging leads and customers — helping you keep leads interested, boost customer loyalty, and increase conversion.
We can create an integrated social media strategy tailored around your brand, your audience and your specific goals.